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International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham.

by Cateora, Philip R | Gilly, Mary C | Graham, John L.

Edition: 14th ed.Material type: book Book; Format: regular print Publisher: Boston : McGraw-Hill Irwin, c2009Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.848 CA IN.

Services marketing : integrating customer focus across the firm / Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler.

by Zeithaml, Valarie A | Bitner, Mary Jo | Gremler, Dwayne D.

Edition: 6th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2013Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Closed Reserve 658.8 ZE SE.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham, Maya F. Farah.

by Cateora, Philip R | Gilly, Mary C | Graham, John L | Farah, Maya F.

Edition: 1st middle east ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Irwin, c2014Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.84 CA IN.

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