UOWD Library

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Marketing Philip Kotler ... [et al.].

by Kotler, Philip | Burton, Suzan | Deans, Ken | Brown, Linden | Armstrong, Gary.

Edition: 9th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Frenchs Forest, N.S.W. : Pearson Australia, c2013Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 658.8 KO MA.

Integrated advertising, promotion, and marketing communications Kenneth E Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 7th ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Boston : Pearson, c2016Availability: Items available for loan: University of Wollongong in Dubai (3). Location(s): Main Collection 659.1 CL IN.

Best practice cases in branding : lessons from the world's strongest brands Kevin Lane Keller

by Keller, Kevin Lane, 1956-.

Edition: 3rd ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ : Pearson/Prentice-Hall, c2008Other title: Lessons from the world's strongest brands.Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.872 KE BE.

Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 8th global ed. Publisher: Harlow : Pearson, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (2). Location(s): 3 day loan 659.1 CL IN.

Advertising & IMC : principles & practice Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells

by Moriarty, Sandra | Mitchell, Nancy, 1950- | Wood, Charles | Wells, William D.

Edition: 11th ed. Global edition.Material type: book Book Publisher: Harlow : Pearson, c2019Other title: Advertising and IMC.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (5). Location(s): Tardis 659.1 MO AD.

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