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Supply chain management : strategy, planning, and operation Sunil Chopra; Peter Meindl

by Chopra, Sunil | Meindl, Peter.

Edition: 6th global ed.Material type: book Book Publisher: Boston : Pearson, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Main Collection 658.7 CH SU.

Marketing management Philip Kotler and Kevin Lane Keller

by Kotler, Philip, 1931- | Keller, Kevin Lane, 1956-.

Edition: 15th ed., global ed.Material type: book Book; Format: print ; Literary form: Not fiction Publisher: Upper Saddle River, NJ. : Pearson Prentice Hall, c2016Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (4). Location(s): Tardis 658.8 KO MA.

Essentials of marketing research : a hands-on orientation Naresh K. Malhotra

by Malhotra, Naresh K.

Edition: Global edition Publisher: Boston : Pearson, c2015Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (2). Checked out (1). Location(s): Main Collection 658.83 MA ES.

Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 8th global ed. Publisher: Harlow : Pearson, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (2). Location(s): 3 day loan 659.1 CL IN.

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