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Integrated advertising, promotion, and marketing communications Kenneth E. Clow, Donald Baack

by Clow, Kenneth E | Baack, Donald.

Edition: 8th global ed. Publisher: Harlow : Pearson, c2018Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (1). Checked out (2). Location(s): 3 day loan 659.1 CL IN.

Advertising & IMC : principles & practice Sandra Moriarty, Nancy Mitchell, Charles Wood, William Wells

by Moriarty, Sandra | Mitchell, Nancy, 1950- | Wood, Charles | Wells, William D.

Edition: 11th ed. Global edition.Material type: book Book Publisher: Harlow : Pearson, c2019Other title: Advertising and IMC.Online access: Ebook Availability: Items available for loan: University of Wollongong in Dubai (5). Location(s): Tardis 659.1 MO AD.

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