Management of electronic and digital media /
By: Albarran, Alan B
Material type:
BookPublisher: Boston, MA : Wadsworth Cengage Learning, c2013.Edition: 5th ed.Description: xxii, 307 p. : ill. ; 26 cm.ISBN: 9781111836856Program: MMC927Subject(s): Mass media -- Management | Telecommunication -- ManagementDDC classification: 302.23068 AL MA Online resources: Location Map
Summary:
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
| Item type | Home library | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 AL MA (Browse shelf) | Available | T0047905 | ||
| REGULAR | University of Wollongong in Dubai Main Collection | 302.23068 AL MA (Browse shelf) | Available | T0047904 |
Total holds: 0
MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.
MMC927