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Understanding media : the extensions of man Marshall McLuhan ; Edited by W. Terrence Gordon

By: Contributor(s): Material type: TextTextPublication details: Corte Madera, CA : Gingko Press, 2017.Edition: Critical edDescription: xxi, 616 p. : ill. ; 20 cmISBN:
  • 1584230738
  • 9781584230731
Subject(s): DDC classification:
  • 302.23 MC UN
Summary: When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words,?McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls?the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was.
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Item type Current library Call number Status Notes Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 302.23 MC UN (Browse shelf(Opens below)) Checked out April 2018 25/03/2024 T0058822

Includes bibliographical references (p. 569-574) and index.

When first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century. This edition of McLuhan's best-known book both enhances its accessibility to a general audience and provides the full critical apparatus necessary for scholars. In Terrence Gordon's own words,?McLuhan is in full flight already in the introduction, challenging us to plunge with him into what he calls?the creative process of knowing.'" Much to the chagrin of his contemporary critics McLuhan's preference was.

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