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	1.	Multi-platform advertising strategies in the global marketplace Edited by Kenneth C.C. Yang by Yang, Kenneth C. C [Edited by] Series: A volume in the advances in marketing, customer relationship management, and e-services Material type: Text Publication details: Hershey : IGI global, c2018 Other title: Multi platform advertising strategies in the global marketplace Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.13 MU LT.
	2.	Strategic uses of social media for improved customer retention Edited by Wafaa Al-Rabayah, Rawan Khasawneh, Rasha Abu-Shamaa, Izzat Alsmadi by Al-Rabayah, Wafaa, 1985- [Edited by] Khasawneh, Rawan, 1989- [Edited by] Abu-Shamaa, Rasha, 1982- [Edited by] Alsmadi, Izzat [Edited by] Series: Advances in marketing, customer relationship management, and e-services Material type: Text Publication details: Hershey, PA : IGI Global / Business Science Reference c2017 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.812 ST RA.
	3.	Handbook of research on promotional strategies and consumer influence in the service sector / Upendra Singh Panwar, Raj Kumar, Nilanjan Ray, editors. by Panwar, Upendra Singh, 1985- [Edited by] Kumar, Raj, 1959- [Edited by] Ray, Nilanjan, 1984- [Edited by] Series: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES) Book Series Material type: Text Publication details: Hershey, PA : Business Science Reference, c2016 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.82 HA ND.
	4.	Handbook of research on effective advertising strategies in the social media age edited by Nurdan Oncel Taskiran and Recep Yilmaz by Taskıran, Nurdan Oncel [Edited by] Yilmaz, Recep [Edited by] Series: Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, Pa. : Business Science Reference, c2015 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 659.144 HA ND.
	5.	Handbook of research on consumerism in business and marketing : concepts and practices / Hans Ruediger Kaufmann and Mohammad Fateh Ali Khan Panni, editors. by Kaufmann, Hans Ruediger, 1958- [Editor.] Panni, Mohammad Fateh Ali Khan, 1981- [Editor.] Series: Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hershey, PA : Business Science Reference, c2014 Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.8343 HA ND.