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Competitor analysis : turning intelligence into success / David Hussey and Per Jenster.

By: Contributor(s): Material type: TextTextSeries: CBI series in practical strategyPublication details: Chichester, West Sussex : Wiley, 2000.Description: xii, 281 p. : ill ; 23 cmISBN:
  • 0471499919
Subject(s):
Contents:
1. The Foundations for Competitor Analysis -- 2. Attack, Defend or Collaborate? -- 3. Industry Analysis - Key to Understanding the Competitive Arena -- 4. Industry Analysis in Practice -- 5. Using Critical Success Factors in Planning -- 6. Understanding Competitors: Methods of Analysis -- 7. Sources of Information for Competitor Analysis -- 8. Competitor Analysis in Practice: A Case History -- 9. Assessment of National Competitiveness: A European Example -- 10. Organizing for Competitor Analysis -- 11. The European Wine Industry -- 12. The World Flavour Industry -- 13. The West European Car Rental Industry.
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Holdings
Item type Current library Call number Status Date due Barcode
REGULAR University of Wollongong in Dubai Main Collection 658.47 HU CO (Browse shelf(Opens below)) Available T0022920
REGULAR University of Wollongong in Dubai Main Collection 658.47 HU CO (Browse shelf(Opens below)) Available T0022921

Includes bibliographical references and index.

1. The Foundations for Competitor Analysis -- 2. Attack, Defend or Collaborate? -- 3. Industry Analysis - Key to Understanding the Competitive Arena -- 4. Industry Analysis in Practice -- 5. Using Critical Success Factors in Planning -- 6. Understanding Competitors: Methods of Analysis -- 7. Sources of Information for Competitor Analysis -- 8. Competitor Analysis in Practice: A Case History -- 9. Assessment of National Competitiveness: A European Example -- 10. Organizing for Competitor Analysis -- 11. The European Wine Industry -- 12. The World Flavour Industry -- 13. The West European Car Rental Industry.

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