Effectuation : elements of entrepreneurial expertise / Saras D. Sarasvathy.
Material type: TextSeries: New horizons in entrepreneurshipPublication details: Northampton, MA : Edward Elgar, c2008.Description: xxii, 368 p. : ill ; 24 cmISBN:- 9781848445727
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.421 SA EF (Browse shelf(Opens below)) | Available | T0037110 |
Includes bibliographical references (p. 323-350) and index.
Effectuation is an approach for entrepreneurs where logic and insight are used to convert problems into opportunities. Sarasvathy (U. of Virginia) had developed the idea of effectuation by observing the successes of 27 entrepreneurs and noting how each individual converted "as if" circumstances into "even if" ones. Written for entrepreneurs, this book will also serve as a useful reference for students of economics, business and behavioral science.
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