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1.
The survey research handbook : guidelines and strategies for conducting a survey Pamela L. Alreck, Robert B. Settle by Series: The Irwin series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: regular print
Publication details: Chicago : Irwin, 1995
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 301.0723 AL SU.

2.
Strategic marketing. by Series: The Irwin series in marketing
Edition: 4th ed.
Material type: Text Text; Format: regular print
Publication details: Burr Ridge, Ill. : Richard Irwin, 1994
Availability: Items available for loan: University of Wollongong in Dubai (1)Call number: 658.802 CR ST.

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