Arens, William F.
Contemporary advertising / William F. Arens. - 8th ed. International edition. - Boston : Irwin/McGraw-Hill, 2002. - xxxii, 614, [69] p. : ill. (some col ; + CD-Rom. 28 cm. :
Includes student CD-ROM. Includes bibliographical references and indexes. CD-ROM requires: Pentium/90 MHz processor (or compatible), 16MB RAM, 4xCD-ROM drive, Microsoft Windows 95 or higher, Microsoft Internet Explorer 5 or higher.
0071122931 160 Dhs
Advertising.
Contemporary advertising / William F. Arens. - 8th ed. International edition. - Boston : Irwin/McGraw-Hill, 2002. - xxxii, 614, [69] p. : ill. (some col ; + CD-Rom. 28 cm. :
Includes student CD-ROM. Includes bibliographical references and indexes. CD-ROM requires: Pentium/90 MHz processor (or compatible), 16MB RAM, 4xCD-ROM drive, Microsoft Windows 95 or higher, Microsoft Internet Explorer 5 or higher.
0071122931 160 Dhs
Advertising.