| 000 -LEADER |
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| fixed length control field |
00796cam a2200205u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
041020s2002 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0071122931 |
| Terms of availability |
160 Dhs |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094536.0 |
| CONTROL NUMBER |
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| control field |
28141 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Arens, William F. |
| TITLE STATEMENT |
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| Title |
Contemporary advertising / |
| Statement of responsibility, etc |
William F. Arens. |
| EDITION STATEMENT |
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| Edition statement |
8th ed. International edition. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
Irwin/McGraw-Hill, |
| Date of publication, distribution, etc |
2002. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxxii, 614, [69] p. : ill. (some col ; |
| Dimensions |
28 cm. : |
| Other physical details |
+ CD-Rom. |
| GENERAL NOTE |
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| General note |
Includes student CD-ROM. Includes bibliographical references and indexes. CD-ROM requires: Pentium/90 MHz processor (or compatible), 16MB RAM, 4xCD-ROM drive, Microsoft Windows 95 or higher, Microsoft Internet Explorer 5 or higher. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Advertising. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |