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Chapman, Merrill R., 1953-

In search of stupidity : over 20 years of high-tech marketing disasters / Merrill R. Chapman. - Berkeley, CA : Apress, c2003. - p. cm.



ISBN: 1590591046 (hardcover : alk. paper)

LCCN: 2003009863

Subjects--Topical Terms:
Computer software industry--Management--Case studies.
Computer industry--Management--Case studies.
Business failures--Case studies.

Dewey Class. No.: 338.4/7004