In search of stupidity : over 20 years of high-tech marketing disasters /
By: Chapman, Merrill R
Material type: BookPublisher: Berkeley, CA : Apress, c2003.Description: p. cm.ISBN: 1590591046 (hardcover : alk. paper)Program: TBS904 MARK922Subject(s): Computer software industry -- Management -- Case studies | Computer industry -- Management -- Case studies | Business failures -- Case studiesDDC classification: 338.4/7004 Online resources: Location MapItem type | Home library | Call number | Status | Date due | Barcode | Item holds |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 338.47004 CH SE (Browse shelf) | Available | T0021887 |
Total holds: 0
TBS904 MARK922