E-marketing /
Strauss, Judy.
E-marketing / Judy Strauss, Edel El-Ansary, Raymond Frost. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, 2006. - xxiii, 456 p. : ill ; 24 cm.
Includes bibliographical references (p. 431-438) and index.
Ch. 1. Convergence -- Ch. 2. Strategic E-marketing -- Ch. 3. The E-marketing plan -- Ch. 4. Global markets -- Ch. 5. Ethical and legal issues -- Ch. 6. Marketing knowledge -- Ch. 7. Consumer behavior -- Ch. 8. Segmentation and targeting strategies -- Ch. 9. Differentiation and positioning strategies -- Ch. 10. Product -- Ch. 11. Price -- Ch. 12. The Internet for distribution -- Ch. 13. E-marketing communication -- Ch. 14. Customer relationship management.
0131969021
Internet marketing.
E-marketing / Judy Strauss, Edel El-Ansary, Raymond Frost. - 4th ed. - Upper Saddle River, NJ : Prentice Hall, 2006. - xxiii, 456 p. : ill ; 24 cm.
Includes bibliographical references (p. 431-438) and index.
Ch. 1. Convergence -- Ch. 2. Strategic E-marketing -- Ch. 3. The E-marketing plan -- Ch. 4. Global markets -- Ch. 5. Ethical and legal issues -- Ch. 6. Marketing knowledge -- Ch. 7. Consumer behavior -- Ch. 8. Segmentation and targeting strategies -- Ch. 9. Differentiation and positioning strategies -- Ch. 10. Product -- Ch. 11. Price -- Ch. 12. The Internet for distribution -- Ch. 13. E-marketing communication -- Ch. 14. Customer relationship management.
0131969021
Internet marketing.