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E-marketing / Judy Strauss, Edel El-Ansary, Raymond Frost.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, NJ : Prentice Hall, 2006.Edition: 4th edDescription: xxiii, 456 p. : ill ; 24 cmISBN:
  • 0131969021
Subject(s):
Contents:
Ch. 1. Convergence -- Ch. 2. Strategic E-marketing -- Ch. 3. The E-marketing plan -- Ch. 4. Global markets -- Ch. 5. Ethical and legal issues -- Ch. 6. Marketing knowledge -- Ch. 7. Consumer behavior -- Ch. 8. Segmentation and targeting strategies -- Ch. 9. Differentiation and positioning strategies -- Ch. 10. Product -- Ch. 11. Price -- Ch. 12. The Internet for distribution -- Ch. 13. E-marketing communication -- Ch. 14. Customer relationship management.
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Includes bibliographical references (p. 431-438) and index.

Ch. 1. Convergence -- Ch. 2. Strategic E-marketing -- Ch. 3. The E-marketing plan -- Ch. 4. Global markets -- Ch. 5. Ethical and legal issues -- Ch. 6. Marketing knowledge -- Ch. 7. Consumer behavior -- Ch. 8. Segmentation and targeting strategies -- Ch. 9. Differentiation and positioning strategies -- Ch. 10. Product -- Ch. 11. Price -- Ch. 12. The Internet for distribution -- Ch. 13. E-marketing communication -- Ch. 14. Customer relationship management.

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