Why we shop :

Pooler, Jim.

Why we shop : emotional rewards and retail strategies / Jim Pooler. - Westport, CT : Praeger, 2003. - 206 p. : ill ; 25 cm.

Includes index.

Choice. Reference and Research Book News.

Presents a study of shopping in the twenty-first century, discusing how shopping has changed over the years, the emotional needs and motivations of the modern shopper, and the challenges retailers face in meeting those demands.

Adult Follett Library Resources.

027598172X (alk. paper)

2003053625


Consumer behavior.
Shopping--Psychological aspects.
Retail trade.
Consumers.
Shopping--Psychological aspects.
Retail trade.

HF5415.32 / .P66 2003

658.8/342