Why we shop : emotional rewards and retail strategies / Jim Pooler.
Material type: TextPublication details: Westport, CT : Praeger, 2003.Description: 206 p. : ill ; 25 cmISBN:- 027598172X (alk. paper)
- 658.8/342 22
- HF5415.32 .P66 2003
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
REGULAR | University of Wollongong in Dubai Main Collection | 658.8342 PO WH (Browse shelf(Opens below)) | Available | T0022145 |
Includes index.
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Reference and Research Book News.
Presents a study of shopping in the twenty-first century, discusing how shopping has changed over the years, the emotional needs and motivations of the modern shopper, and the challenges retailers face in meeting those demands.
Adult Follett Library Resources.
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