Perreault, William D. Jr.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy. - Boston, Mass. : McGraw-Hill, 2005. - vii, 214 p. : ill ; 26 cm.
Companion volume to the authors' Basic marketing, and, Essentials of Marketing. "15th annual edition"--p. v. Includes bibliographical references.
0072864702 $30.31
Marketing--Management.
Applications in basic marketing : clippings from the popular business press / William D. Perreault and E. Jerome McCarthy. - Boston, Mass. : McGraw-Hill, 2005. - vii, 214 p. : ill ; 26 cm.
Companion volume to the authors' Basic marketing, and, Essentials of Marketing. "15th annual edition"--p. v. Includes bibliographical references.
0072864702 $30.31
Marketing--Management.