| 000 -LEADER |
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| fixed length control field |
00772cam a2200205u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
051025s2005 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0072864702 |
| Terms of availability |
$30.31 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094606.0 |
| CONTROL NUMBER |
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| control field |
28474 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Perreault, William D. Jr. |
| TITLE STATEMENT |
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| Title |
Applications in basic marketing : |
| Remainder of title |
clippings from the popular business press / |
| Statement of responsibility, etc |
William D. Perreault and E. Jerome McCarthy. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Boston, Mass. : |
| Name of publisher, distributor, etc |
McGraw-Hill, |
| Date of publication, distribution, etc |
2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
vii, 214 p. : |
| Other physical details |
ill ; |
| Dimensions |
26 cm. |
| GENERAL NOTE |
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| General note |
Companion volume to the authors' Basic marketing, and, Essentials of Marketing. "15th annual edition"--p. v. Includes bibliographical references. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McCarthy, Edmund Jerome. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |