Peter, J. Paul.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : McGraw-Hill/Irwin, 2007. - xvii, 813 p. : ill. (some col ; 25 cm.
Includes bibliographical references and index.
9780071259835
Marketing--Management.
Marketing--Management--Case studies.
Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly, Jr. - 8th ed. - Boston : McGraw-Hill/Irwin, 2007. - xvii, 813 p. : ill. (some col ; 25 cm.
Includes bibliographical references and index.
9780071259835
Marketing--Management.
Marketing--Management--Case studies.