| 000 -LEADER |
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| fixed length control field |
00698cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060430s2007 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071259835 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094642.0 |
| CONTROL NUMBER |
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| control field |
28890 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Peter, J. Paul. |
| TITLE STATEMENT |
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| Title |
Marketing management : |
| Remainder of title |
knowledge and skills / |
| Statement of responsibility, etc |
J. Paul Peter, James H. Donnelly, Jr. |
| EDITION STATEMENT |
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| Edition statement |
8th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2007. |
| PHYSICAL DESCRIPTION |
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| Extent |
xvii, 813 p. : |
| Other physical details |
ill. (some col ; |
| Dimensions |
25 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Donnelly, James H. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |