Aaker, David A.
Strategic market management / David A. Aaker, Michael Mills. - Pacific Rim ed. - Milton, Qld. : John Wiley & Sons, 2005. - xx, 411 p. : ; ill. ;. 26 cm. :
Includes bibliographical references and index.
0470805064
Marketing--Management.
Strategic market management / David A. Aaker, Michael Mills. - Pacific Rim ed. - Milton, Qld. : John Wiley & Sons, 2005. - xx, 411 p. : ; ill. ;. 26 cm. :
Includes bibliographical references and index.
0470805064
Marketing--Management.