Strategic market management / (Record no. 11151)

MARC details
000 -LEADER
fixed length control field 00653cam a2200229u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060606s2005 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0470805064
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094649.0
CONTROL NUMBER
control field 28945
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Aaker, David A.
TITLE STATEMENT
Title Strategic market management /
Statement of responsibility, etc. David A. Aaker, Michael Mills.
EDITION STATEMENT
Edition statement Pacific Rim ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Milton, Qld. :
Name of publisher, distributor, etc. John Wiley & Sons,
Date of publication, distribution, etc. 2005.
PHYSICAL DESCRIPTION
Extent xx, 411 p. : ;
Dimensions 26 cm. :
Other physical details ill. ;.
GENERAL NOTE
General note Includes bibliographical references and index.
STUDY PROGRAM INFORMATION NOTE
Program name MARK344
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
General subdivision Management.
ADDED ENTRY--PERSONAL NAME
Personal name Mills, Michael,
Dates associated with a name 1949-
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.8 AA ST T0027294 74.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 06/06/2006 COOP 74.95
26/01/2017 658.8 AA ST T0028924 126.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 08/01/2007 COOP 126.95