| 000 -LEADER |
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| fixed length control field |
00653cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
060606s2005 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
0470805064 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094649.0 |
| CONTROL NUMBER |
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| control field |
28945 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Aaker, David A. |
| TITLE STATEMENT |
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| Title |
Strategic market management / |
| Statement of responsibility, etc |
David A. Aaker, Michael Mills. |
| EDITION STATEMENT |
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| Edition statement |
Pacific Rim ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Milton, Qld. : |
| Name of publisher, distributor, etc |
John Wiley & Sons, |
| Date of publication, distribution, etc |
2005. |
| PHYSICAL DESCRIPTION |
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| Extent |
xx, 411 p. : ; |
| Dimensions |
26 cm. : |
| Other physical details |
ill. ;. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Mills, Michael, |
| Dates associated with a name |
1949- |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |