Strategic market management / (Record no. 11151)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00653cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 060606s2005 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470805064 |
| DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170126094649.0 |
| CONTROL NUMBER | |
| control field | 28945 |
| CONTROL NUMBER IDENTIFIER | |
| control field | UOWD |
| MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| TITLE STATEMENT | |
| Title | Strategic market management / |
| Statement of responsibility, etc | David A. Aaker, Michael Mills. |
| EDITION STATEMENT | |
| Edition statement | Pacific Rim ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Milton, Qld. : |
| Name of publisher, distributor, etc | John Wiley & Sons, |
| Date of publication, distribution, etc | 2005. |
| PHYSICAL DESCRIPTION | |
| Extent | xx, 411 p. : ; |
| Dimensions | 26 cm. : |
| Other physical details | ill. ;. |
| GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE | |
| Program name | MARK344 |
| SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mills, Michael, |
| Dates associated with a name | 1949- |
| ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | REGULAR |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2006-06-06 | COOP | 658.8 AA ST | T0027294 | 2017-01-26 | 74.95 | 2017-01-26 | REGULAR | ||||
| University of Wollongong in Dubai | University of Wollongong in Dubai | MAIN | 2007-01-08 | COOP | 658.8 AA ST | T0028924 | 2017-01-26 | 126.95 | 2017-01-26 | REGULAR |