Hague, Paul N.
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. - London ; Sterling, VA : Kogan Page, 2004. - xii, 244 p. : ill ; 24 cm. - Market research in practice series . - Market research in practice series. .
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
0749441801
2004002449
Marketing research.
HF5415.2 / .H253 2004
658.8/3
Market research in practice : a guide to the basics / Paul Hague, Nick Hague & Carol-Ann Morgan. - London ; Sterling, VA : Kogan Page, 2004. - xii, 244 p. : ill ; 24 cm. - Market research in practice series . - Market research in practice series. .
Includes bibliographical references (p. 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
0749441801
2004002449
Marketing research.
HF5415.2 / .H253 2004
658.8/3