| 000 -LEADER |
|---|
| fixed length control field |
01219cam a22003014a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
040204s2004 enka b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2004002449 |
| INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0749441801 |
| CATALOGING SOURCE |
|---|
| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| AUTHENTICATION CODE |
|---|
| Authentication code |
pcc |
| LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.2 |
| Item number |
.H253 2004 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/3 |
| Edition number |
22 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093133.0 |
| CONTROL NUMBER |
|---|
| control field |
18669 |
| CONTROL NUMBER IDENTIFIER |
|---|
| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hague, Paul N. |
| TITLE STATEMENT |
|---|
| Title |
Market research in practice : |
| Remainder of title |
a guide to the basics / |
| Statement of responsibility, etc |
Paul Hague, Nick Hague & Carol-Ann Morgan. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
London ; |
| -- |
Sterling, VA : |
| Name of publisher, distributor, etc |
Kogan Page, |
| Date of publication, distribution, etc |
2004. |
| PHYSICAL DESCRIPTION |
|---|
| Extent |
xii, 244 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| SERIES STATEMENT |
|---|
| Series statement |
Market research in practice series |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (p. 221-235) and index. |
| FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marketing research. |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hague, Nick, |
| Dates associated with a name |
1974- |
| ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Morgan, Carol-Ann, |
| Dates associated with a name |
1958- |
| SERIES ADDED ENTRY--UNIFORM TITLE |
|---|
| Uniform title |
Market research in practice series. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |