Easwaran, Sunanda.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford : Oxford University Press, 2006. - x, 605 p. : ; 24 cm.
Includes bibliographical references and index.
9780195676969
Marketing research.
Marketing research--Case studies.
Marketing research : concepts, practices, and cases / Sunanda Easwaran, Sharmila J. Singh. - Oxford : Oxford University Press, 2006. - x, 605 p. : ; 24 cm.
Includes bibliographical references and index.
9780195676969
Marketing research.
Marketing research--Case studies.