| 000 -LEADER |
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| fixed length control field |
00689cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
070828s2006 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780195676969 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094804.0 |
| CONTROL NUMBER |
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| control field |
29780 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Easwaran, Sunanda. |
| TITLE STATEMENT |
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| Title |
Marketing research : |
| Remainder of title |
concepts, practices, and cases / |
| Statement of responsibility, etc |
Sunanda Easwaran, Sharmila J. Singh. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Oxford : |
| Name of publisher, distributor, etc |
Oxford University Press, |
| Date of publication, distribution, etc |
2006. |
| PHYSICAL DESCRIPTION |
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| Extent |
x, 605 p. : ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK977 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing research |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Singh, Sharmila J. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |