Kleindl, Brad Alan, 1955-
Strategic electronic marketing : managing e-business / Brad Alan Keindl. - 2nd ed. - Cleveland, Ohio : Thomson/South-Western, 2002. - xxi, 428 p. : ill ; 24 cm.
Includes bibliographical references and index.
032417893X (hc. : alk. paper)
2002028766
Telemarketing.
Database marketing.
HF5415.1265 / .K44 2002
658.8/4
Strategic electronic marketing : managing e-business / Brad Alan Keindl. - 2nd ed. - Cleveland, Ohio : Thomson/South-Western, 2002. - xxi, 428 p. : ill ; 24 cm.
Includes bibliographical references and index.
032417893X (hc. : alk. paper)
2002028766
Telemarketing.
Database marketing.
HF5415.1265 / .K44 2002
658.8/4