| 000 -LEADER |
|---|
| fixed length control field |
00764cam a2200253 a 4500 |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
020717s2002 ohua b 001 0 eng |
| LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2002028766 |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
032417893X (hc. : alk. paper) |
| CATALOGING SOURCE |
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| Original cataloging agency |
DLC |
| Transcribing agency |
DLC |
| Modifying agency |
DLC |
| LIBRARY OF CONGRESS CALL NUMBER |
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| Classification number |
HF5415.1265 |
| Item number |
.K44 2002 |
| DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.8/4 |
| Edition number |
21 |
| DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20170126093135.0 |
| CONTROL NUMBER |
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| control field |
18685 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Kleindl, Brad Alan, |
| Dates associated with a name |
1955- |
| TITLE STATEMENT |
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| Title |
Strategic electronic marketing : |
| Remainder of title |
managing e-business / |
| Statement of responsibility, etc |
Brad Alan Keindl. |
| EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Cleveland, Ohio : |
| Name of publisher, distributor, etc |
Thomson/South-Western, |
| Date of publication, distribution, etc |
2002. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxi, 428 p. : |
| Other physical details |
ill ; |
| Dimensions |
24 cm. |
| BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Telemarketing. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Database marketing. |
| ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
REGULAR |