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Social marketing :

Hastings, Gerard.

Social marketing : why should the devil have all the best tunes? / Gerard Hastings. - Oxford : Elsevier/Butterworth-Heinemann, 2013. - xvi, 367 p. : col. ill ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780750683500

Subjects--Topical Terms:
Social marketing.

Dewey Class. No.: 658.8 HA SO

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