Social marketing : (Record no. 12005)

INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780750683500
DEWEY DECIMAL CLASSIFICATION NUMBER
Call number 658.8 HA SO
MAIN ENTRY--PERSONAL NAME
Authors Hastings, Gerard.
TITLE STATEMENT
Title Social marketing :
Subtitle why should the devil have all the best tunes? /
Statement of responsibility, etc Gerard Hastings.
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Oxford :
Publisher Elsevier/Butterworth-Heinemann,
Date 2013.
PHYSICAL DESCRIPTION
Extent xvi, 367 p. :
Other Details col. ill ;
Size 25 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
CONTENTS
Contents Ch. 1 If it works for Tesco ... -- Ch. 2 Making use of theory -- Ch. 3 Basic principles -- Ch. 4 Opening the toolbox -- Ch. 5 Communication, emotion and the limitations of fear -- Ch. 6 Moving upstream -- Ch. 7 Relational thinking -- Ch. 8 Competition and critical marketing -- Ch. 9 Research and the art of navigation -- Ch. 10 Ethical issues -- Case studies -- 1 A marketing strategy to reduce UK prison numbers / Marline Stead, Laura McDermott and Gerard Hastings -- 2 A marketing strategy to increase awareness of oral and bowel cancer / Douglas Eadie and Lisa Cohen -- 3 A social advertising strategy to reduce speeding / Martine Stead and Douglas Eadie -- 4 A marketing strategy to review the effects of food promotion to children / Laura McDermott, Martine Stead and Gerard Hastings -- 5 Changing consumption of sugared liquid oral medicines / Raymond Lowry -- 6 Using social marketing to increase recruitment of pregnant smokers to smoking cessation service / Raymond Lowry -- 7 The VERB summer scorecard / Carol A. Bryant, Anita Courtney, Julie A. Baldwin, Robert J. McDermott, Jen Nickelson and Kelli R. McCormack Brown -- 8 Quit&Win New Zealand / Kiri Milne, Sue Walker and Iain Potter -- 9 Quit&Save Scotland : linking social marketing and social enterprise / Neil McLean -- 10 Physicians taking action against smoking / Francois Lagarde, Michele Tremblay and Violaine Des Marchais -- 11 The challenges of using social marketing in India : the case of HIV/AIDS prevention / Sameer Deshpande -- 12 The case of the evolution of the March 21 anti-racism social marketing programme / Judith Madill and Frances Abele -- 13 The world anti-doping agency : the case of barriers to the adoption of social marketing / Norm O'Reilly and Judith Madill -- 14 Using the Internet to reach upstream and downstream in social marketing programmes / Josephine Previte -- 15 Be well, know your BGL : diabetes Australia's diabetes awareness campaign / Sandra Jones and Danika Hall -- 16 Development of a primary school curriculum for the control of trachoma in Tanzania / Chad MacArthur and Manisha Tharaney -- 17 Community-based social marketing to promote positive mental health : the act-belong-commit campaign in rural Western Australia / Robert J. Donovan, Ray James and Geoffrey Jalleh -- 18 Combating obesity : eight principles for programme planners / Michael Harker, Debra Harker and Robert Burns.
STUDY PROGRAM
Program name MARK920
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Heading Social marketing.
MAIN ENTRY--PERSONAL NAME
-- 2974
SUBJECT ADDED ENTRY--TOPICAL TERM
-- 2975
Holdings
Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent location Current location Shelving location Date acquired Source of acquisition Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 2007-10-24 AMAUS 658.8 HA SO T0031442 2017-01-26 43.95 2017-01-26 REGULAR

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