UOWD Library

Normal view MARC view ISBD view

Dibbs, Sally.

Marketing : concepts and strategies / Sally Dibbs ... [et. al]. - 5th European ed. - Boston :. Houghton Mifflin, 2006. - xviii, 878 p. : ill ; 25 cm.

Includes bibliographical references and indexes.



ISBN: 061853203X

Subjects--Topical Terms:
Marketing.