000 -LEADER |
fixed length control field |
00700cam a2200253u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
fixed length control field |
ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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080121s2006 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
061853203X |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126094831.0 |
CONTROL NUMBER |
control field |
30066 |
CONTROL NUMBER IDENTIFIER |
control field |
UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Dibbs, Sally. |
TITLE STATEMENT |
Title |
Marketing : |
Remainder of title |
concepts and strategies / |
Statement of responsibility, etc |
Sally Dibbs ... [et. al]. |
EDITION STATEMENT |
Edition statement |
5th European ed. |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Name of publisher, distributor, etc |
Houghton Mifflin, |
Date of publication, distribution, etc |
2006. |
Place of publication, distribution, etc |
Boston :. |
PHYSICAL DESCRIPTION |
Extent |
xviii, 878 p. : |
Other physical details |
ill ; |
Dimensions |
25 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and indexes. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
TBS952 TBS982 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Simkin, Lyndon. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Pride, William M. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Ferrell, O.C. |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |