Blythe, Jim.
Business-to-business marketing management : a global perspective / Business to business marketing management : a global perspective Jim Blythe, Alan Zimmerman. - London : Thomson Learning, 2005. - xviii, 403 p. : ill ; 28 cm.
Includes bibliographical references and index.
9781844800018 £34.99
Industrial marketing--Management.
Marketing--Management.
Business-to-business marketing management : a global perspective / Business to business marketing management : a global perspective Jim Blythe, Alan Zimmerman. - London : Thomson Learning, 2005. - xviii, 403 p. : ill ; 28 cm.
Includes bibliographical references and index.
9781844800018 £34.99
Industrial marketing--Management.
Marketing--Management.