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00790cam a2200241u 4500 |
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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051025s2005 ||||||||||||||||||||eng|u |
INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9781844800018 |
Terms of availability |
£34.99 |
DATE AND TIME OF LATEST TRANSACTION |
control field |
20170126094831.0 |
CONTROL NUMBER |
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30067 |
CONTROL NUMBER IDENTIFIER |
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UOWD |
MAIN ENTRY--PERSONAL NAME |
Personal name |
Blythe, Jim. |
TITLE STATEMENT |
Title |
Business-to-business marketing management : |
Remainder of title |
a global perspective / |
Statement of responsibility, etc |
Jim Blythe, Alan Zimmerman. |
VARYING FORM OF TITLE |
Title proper/short title |
Business to business marketing management : a global perspective |
PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
London : |
Name of publisher, distributor, etc |
Thomson Learning, |
Date of publication, distribution, etc |
2005. |
PHYSICAL DESCRIPTION |
Extent |
xviii, 403 p. : |
Other physical details |
ill ; |
Dimensions |
28 cm. |
GENERAL NOTE |
General note |
Includes bibliographical references and index. |
STUDY PROGRAM INFORMATION NOTE |
Program name |
MARK917 |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Industrial marketing |
General subdivision |
Management. |
SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Marketing |
General subdivision |
Management. |
ADDED ENTRY--PERSONAL NAME |
Personal name |
Zimmerman, Alan S., |
Dates associated with a name |
1942- |
ADDED ENTRY ELEMENTS (KOHA) |
Koha item type |
REGULAR |