Sikdar, Arijit.
Role played by distribution and communication strategies in the marketing of innovations / Arijit Sikdar, Prakash Vel. - Dubai : UOWD Research Committee, 2007. - 10 p. : ill ; 30 cm. - Working paper series : Management, Marketing, Business WP63/2007 .
Includes bibliographical references.
Innovation.
Market access capability.
Consumer mind space.
Technological innovations--Management.
Intellectual contribution of UOWD academics.
Role played by distribution and communication strategies in the marketing of innovations / Arijit Sikdar, Prakash Vel. - Dubai : UOWD Research Committee, 2007. - 10 p. : ill ; 30 cm. - Working paper series : Management, Marketing, Business WP63/2007 .
Includes bibliographical references.
Innovation.
Market access capability.
Consumer mind space.
Technological innovations--Management.
Intellectual contribution of UOWD academics.