Doole, Isobel.
International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. - 5th ed. - London : Southwestern Cengage Learning, c2008. - xxiv, 462 p. : ill ; 29 cm.
Includes bibliographical references and index.
9781844807635
Export marketing--Management.
Export marketing--Management--Case studies.
International marketing strategy : analysis, development, and implementation / Isobel Doole, Robin Lowe. - 5th ed. - London : Southwestern Cengage Learning, c2008. - xxiv, 462 p. : ill ; 29 cm.
Includes bibliographical references and index.
9781844807635
Export marketing--Management.
Export marketing--Management--Case studies.