| 000 -LEADER |
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| fixed length control field |
00759cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
080317s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781844807635 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094842.0 |
| CONTROL NUMBER |
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| control field |
30192 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Doole, Isobel. |
| TITLE STATEMENT |
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| Title |
International marketing strategy : |
| Remainder of title |
analysis, development, and implementation / |
| Statement of responsibility, etc |
Isobel Doole, Robin Lowe. |
| EDITION STATEMENT |
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| Edition statement |
5th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
London : |
| Name of publisher, distributor, etc |
Southwestern Cengage Learning, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxiv, 462 p. : |
| Other physical details |
ill ; |
| Dimensions |
29 cm. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK977 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Export marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Lowe, Robin, |
| Dates associated with a name |
1945- |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |