Strategic communications planning :
Wilson, Laurie J.
Strategic communications planning : for effective public relations and marketing / Laurie J. Wilson, Joseph D. Ogden. - 5th ed. - Dubuque, Iowa : Kendall/Hunt, c2008. - xvii, 266 p. : ill ; 26 cm.
Includes bibliographical references and index.
9780757548871
Communication in organizations.
Communication in management.
Public relations.
Marketing.
Strategic communications planning : for effective public relations and marketing / Laurie J. Wilson, Joseph D. Ogden. - 5th ed. - Dubuque, Iowa : Kendall/Hunt, c2008. - xvii, 266 p. : ill ; 26 cm.
Includes bibliographical references and index.
9780757548871
Communication in organizations.
Communication in management.
Public relations.
Marketing.