Strategic communications planning : (Record no. 12745)

MARC details
000 -LEADER
fixed length control field 00786cam a2200253u 4500
PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field ta
FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 080814s2008 ||||||||||||||||||||eng|u
INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780757548871
DATE AND TIME OF LATEST TRANSACTION
control field 20170126094917.0
CONTROL NUMBER
control field 30635
CONTROL NUMBER IDENTIFIER
control field UOWD
MAIN ENTRY--PERSONAL NAME
Personal name Wilson, Laurie J.
TITLE STATEMENT
Title Strategic communications planning :
Remainder of title for effective public relations and marketing /
Statement of responsibility, etc. Laurie J. Wilson, Joseph D. Ogden.
EDITION STATEMENT
Edition statement 5th ed.
PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Dubuque, Iowa :
Name of publisher, distributor, etc. Kendall/Hunt,
Date of publication, distribution, etc. c2008.
PHYSICAL DESCRIPTION
Extent xvii, 266 p. :
Other physical details ill ;
Dimensions 26 cm.
GENERAL NOTE
General note Includes bibliographical references and index.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in organizations.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in management.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Public relations.
SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
ADDED ENTRY--PERSONAL NAME
Personal name Ogden, Joseph D.
ADDED ENTRY ELEMENTS (KOHA)
Koha item type REGULAR
Holdings
Date last seen Full call number Barcode Cost, replacement price Price effective from Koha item type Lost status Source of classification or shelving scheme Damaged status Not for loan Withdrawn status Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price
26/01/2017 658.45 WI ST T0033817 58.95 26/01/2017 REGULAR   Dewey Decimal Classification       University of Wollongong in Dubai University of Wollongong in Dubai Main Collection 14/08/2008 AMAUS 58.95