Kolb, Bonita M.
Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb. - 1st ed. - Oxford : Elsevier, c2008. - x, 276 p ; 25 cm.
Includes bibliographical references and index.
9780750687607
Marketing research.
Non-profit organizations--Marketing.
Non-profit organizations--Research--Methodology.
Marketing research for non-profit, community and creative organizations : how to improve your product, find customers and effectively promote your message / Bonita Kolb. - 1st ed. - Oxford : Elsevier, c2008. - x, 276 p ; 25 cm.
Includes bibliographical references and index.
9780750687607
Marketing research.
Non-profit organizations--Marketing.
Non-profit organizations--Research--Methodology.