Dann, Stephen, 1973 -
Competitive marketing strategy / Dann & Dann. - Australia : Pearson/Prentice Hall, 2007. - xvi, 320 p. : ; ill. ;. 25 cm. :
Includes index.
9780733971617
Marketing--Management.
Strategic planning.
Competition.
Technological innovations.
Competitive marketing strategy / Dann & Dann. - Australia : Pearson/Prentice Hall, 2007. - xvi, 320 p. : ; ill. ;. 25 cm. :
Includes index.
9780733971617
Marketing--Management.
Strategic planning.
Competition.
Technological innovations.