Crawford, C. Merle, 1924-
New products management / Charles Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill/Irwin, 2008. - xviii, 558 p. : ; ill. ; 24 cm.
Previous ed.: 2006. Includes bibliographical references and index.
"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--BOOK JACKET.
9780071263368
New products--Management.
New products management / Charles Merle Crawford, Anthony Di Benedetto. - 9th ed. - Boston : McGraw-Hill/Irwin, 2008. - xviii, 558 p. : ; ill. ; 24 cm.
Previous ed.: 2006. Includes bibliographical references and index.
"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--BOOK JACKET.
9780071263368
New products--Management.