| 000 -LEADER |
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01078cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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090204s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780071263368 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094953.0 |
| CONTROL NUMBER |
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31050 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Crawford, C. Merle, |
| Dates associated with a name |
1924- |
| TITLE STATEMENT |
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| Title |
New products management / |
| Statement of responsibility, etc |
Charles Merle Crawford, Anthony Di Benedetto. |
| EDITION STATEMENT |
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| Edition statement |
9th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill/Irwin, |
| Date of publication, distribution, etc |
2008. |
| PHYSICAL DESCRIPTION |
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| Other physical details |
ill. ; |
| Extent |
xviii, 558 p. : ; |
| Dimensions |
24 cm. |
| GENERAL NOTE |
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| General note |
Previous ed.: 2006. Includes bibliographical references and index. |
| SUMMARY, ETC. |
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| Summary, etc |
"The new edition provides the reader with the management approach through a marketing perspective. Comprehensive coverage of new product development process and practice prepares the reader to manage the people and processes from a marketing perspective. The authors aim to make the textbook increasingly relevant to its users as this revision is considered to be a "new product.""--BOOK JACKET. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
New products |
| General subdivision |
Management. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Di Benedetto, C. Anthony. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |