Hutt, Michael D.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 10th ed. - Mason, OH :. Thomson South-Western, Cengage Learning, c2010. - xxxii, 652 p. :. ill ; 25 cm.
Includes bibliographical references and index.
9780324581638
Industrial marketing--Management.
Industrial marketing--Management--Case studies.
Business marketing management : B2B / Michael D. Hutt, Thomas W. Speh. - 10th ed. - Mason, OH :. Thomson South-Western, Cengage Learning, c2010. - xxxii, 652 p. :. ill ; 25 cm.
Includes bibliographical references and index.
9780324581638
Industrial marketing--Management.
Industrial marketing--Management--Case studies.