| 000 -LEADER |
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| fixed length control field |
00748cam a2200241u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090204s2010 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780324581638 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126094953.0 |
| CONTROL NUMBER |
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| control field |
31052 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Hutt, Michael D. |
| TITLE STATEMENT |
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| Title |
Business marketing management : |
| Remainder of title |
B2B / |
| Statement of responsibility, etc |
Michael D. Hutt, Thomas W. Speh. |
| EDITION STATEMENT |
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| Edition statement |
10th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Name of publisher, distributor, etc |
Thomson South-Western, Cengage Learning, |
| Date of publication, distribution, etc |
c2010. |
| Place of publication, distribution, etc |
Mason, OH :. |
| PHYSICAL DESCRIPTION |
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| Other physical details |
ill ; |
| Dimensions |
25 cm. |
| Extent |
xxxii, 652 p. :. |
| GENERAL NOTE |
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| General note |
Includes bibliographical references and index. |
| STUDY PROGRAM INFORMATION NOTE |
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| Program name |
MARK917 |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Industrial marketing |
| General subdivision |
Management. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Industrial marketing |
| General subdivision |
Management |
| Form subdivision |
Case studies. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Speh, Thomas W. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |