Perreault, William D.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill Irwin, c2008. - xxxvii, 790 p. : col. ill. ; + CD-ROM ; 29 cm.
CD-ROM. Includes bibliographical references and index.
9780073324043
Marketing.
Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. - 16th ed. - Boston : McGraw-Hill Irwin, c2008. - xxxvii, 790 p. : col. ill. ; + CD-ROM ; 29 cm.
CD-ROM. Includes bibliographical references and index.
9780073324043
Marketing.