| 000 -LEADER |
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| fixed length control field |
00733cam a2200229u 4500 |
| PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
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| fixed length control field |
ta |
| FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
090317s2008 ||||||||||||||||||||eng|u |
| INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9780073324043 |
| DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20170126095011.0 |
| CONTROL NUMBER |
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| control field |
31314 |
| CONTROL NUMBER IDENTIFIER |
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| control field |
UOWD |
| MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Perreault, William D. |
| TITLE STATEMENT |
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| Title |
Basic marketing : |
| Remainder of title |
a marketing strategy planning approach / |
| Statement of responsibility, etc |
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. |
| EDITION STATEMENT |
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| Edition statement |
16th ed. |
| PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
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| Place of publication, distribution, etc |
Boston : |
| Name of publisher, distributor, etc |
McGraw-Hill Irwin, |
| Date of publication, distribution, etc |
c2008. |
| PHYSICAL DESCRIPTION |
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| Extent |
xxxvii, 790 p. : |
| Other physical details |
col. ill. ; + CD-ROM ; |
| Dimensions |
29 cm. |
| GENERAL NOTE |
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| General note |
CD-ROM. Includes bibliographical references and index. |
| SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name as entry element |
Marketing. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Cannon, Joseph P. |
| ADDED ENTRY--PERSONAL NAME |
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| Personal name |
McCarthy, E. Jerome. |
| ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
REGULAR |