Cateora, Philip R.

International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, c2009. - xxxi, 711 p. : ill. (chiefly col.), maps ; 29 cm.

Includes bibliographical references and indexes.



9780071288385


Export marketing.
International business enterprises.

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